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A startup company has created a logo. The company wants to ensure no other entity can use the logo for any purpose. Which of the following should the company use to BEST protect the logo? (Select TWO).

  1. Patent, Trade secret

  2. Trademark, Copyright

  3. Copyright, Trade secret

  4. Patent, Trademark

The correct answer is: Trademark, Copyright

The best way for the startup company to protect their logo is by utilizing both trademark and copyright protections. A trademark is specifically designed to protect symbols, names, and slogans used to identify goods or services. Registering the logo as a trademark will help the company ensure that no other entity can legally use the logo in commerce, which is essential for maintaining brand identity and preventing consumer confusion. Copyright, on the other hand, provides protection for original works of authorship, including artistic works like logos. While copyright automatically protects the logo upon its creation, registering the copyright enhances the legal protections available to the company, allowing them to take legal action against infringers more easily. Together, trademark and copyright form a comprehensive protection strategy for the logo, addressing both its use as a brand identifier and its artistic creation. This dual approach helps the company secure its intellectual property rights effectively.