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To best protect the logo created by the startup company, the most effective methods are obtaining a trademark and a copyright.

A trademark serves to identify the source of goods or services and distinguishes them from those of others. By registering the logo as a trademark, the company gains exclusive rights to its use in commerce, which prevents other businesses from using a similar mark that might confuse consumers. This is particularly important for a logo, as it is intimately tied to the company's brand identity and helps establish a presence in the market.

On the other hand, copyright protects original works of authorship, including artistic works, which encompass logos. While a trademark focuses on brand identification in the marketplace, copyright covers the creative expression of the logo itself. This means that even if someone were to create a similar logo, they could not reproduce the specific design created by the startup without infringing on the copyright.

When using both trademark and copyright together, the company bolsters its protection strategy by preventing unauthorized use from multiple angles—trademark law underlines the commercial aspect, while copyright law safeguards against unauthorized reproductions of the creative work.